Lotus Knows what a difference a year makes
Last year around this time, folks in the Lotus community had good reason to cheer. After years of taking it on the chin, new General Manager Bob Picciano said "enough!" and started publicly responding to the constant stream of FUD and smack talk from the competition. IBM starting making active statements about the Lotus brand in the press, bloggers picked it up, and the mighty Alan Lepofsky got so excited, he asked that we declare August 11 to be Yellow Day: an unofficial celebration of the Lotus brand.
Well guess what? It's Aug 5 today, and that means Yellow Day is NEXT TUESDAY! And this year, we have even more to celebrate. After a year of much more public assertiveness for the brand, Lotus has announced that they're going to take it, quite literally, to the man on the street! The Lotus Knows campaign is the first end-user targeted ad campaign for Lotus that we've seen in a long time, and the Lotus community is clearly excited to see what's in store.
It's a time to be proud to be yellow. So show your support even bigger than last year, and on Aug 11. Wear yellow. Blog yellow. Tweet yellow. Bleed yellow. Release yellow. Skin yellow. Ship yellow. Join yellow. Together, we can keep pushing this community forward, even in the face of economic struggles, fierce competitors and constant naysayers.
As for me and the team at Lotus 911... we do indeed have some treats in store!
In the meantime, this year's logo wallpapers are available in the Downloads section.
UPDATE: Fixed a spelling error in the images. Dorian, clean our your desk.
Comments
Posted by Ed Maloney At 04:18:12 PM On 08/05/2009 |
Do you mean "returning" to work?
Posted by Graham Dodge At 04:43:45 PM On 08/05/2009 |
Posted by Nathan T. Freeman At 04:57:05 PM On 08/05/2009 |
Posted by Roy Rumaner At 06:24:06 PM On 08/05/2009 |
Posted by Dan Sickles At 06:25:04 PM On 08/05/2009 |
Posted by Mike Smelser At 08:26:15 PM On 08/05/2009 |
After all, there's only 6 days LEFT!!!!!!!
Posted by Nathan T. Freeman At 09:49:13 PM On 08/05/2009 |
Posted by Nathan T. Freeman At 09:49:51 PM On 08/05/2009 |
Posted by Dorian Straszewski At 10:22:57 PM On 08/05/2009 |
Posted by Dorian Straszewski At 10:23:43 PM On 08/05/2009 |
(Editor's note: actually Dorian totally rocks. It's really my fault for not reviewing more intensely. If it's not software, I don't tend to test it.)
Posted by Nathan T. Freeman At 10:47:12 PM On 08/05/2009 |
Posted by Devin Olson At 08:55:46 AM On 08/06/2009 |
Posted by LotusUSerGroup.org At 11:39:17 AM On 08/06/2009 |
Posted by LotusUSerGroup.org At 11:39:18 AM On 08/06/2009 |
If no volunteers, then I'll start something on my blog. Please email away!
Posted by Bilal Jaffery At 01:46:10 PM On 08/06/2009 |
Posted by jake At 10:19:55 PM On 08/06/2009 |
Lotus Knows that I AM Yellow!
Posted by Lars Olufsen At 04:05:01 AM On 08/11/2009 |
Posted by dilan hotrey At 02:57:22 AM On 11/05/2009 |